By Rebecca Clark | Photo of Taylor Swift Courtesy of Target
Taylor Swift is making holiday shopping easy for her fans this year. In an exclusive Black Friday collaboration, Target is offering two special releases perfect for Swifties: Taylor Swift | The Eras Tour Book and The Tortured Poets Department: The Anthology on vinyl and CD. Both items will be available in Target stores nationwide on November 29th, before becoming available online on November 30th.
The 256-page hardcover Taylor Swift | The Eras Tour Book, priced at $39.99, provides fans with a behind-the-scenes look at the tour that took the world by storm. “Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour,” Taylor Swift said in Target’s press release. “Thank you to the fans who came to this show. You were what made The Eras Tour what it became.” The book is packed with over 500 images, including exclusive photos from every tour era, rehearsal moments, and behind-the-scenes shots of costumes, instruments, and set designs. With personal reflections from Swift herself, this book is a heartfelt keepsake for her fans.
Alongside the book, The Tortured Poets Department: The Anthology, previously only available in digital format, is being released for the first time on CD ($17.99) and a special marbled vinyl edition ($59.99). The anthology features 35 tracks, including four acoustic bonus songs, and the vinyl includes an exclusive 12×12 inch poster of Swift. This collection follows the success of Target’s Phantom Clear vinyl version, which set records for the largest music pre-order in Target’s history.
“Shopping at Target is all about finding amazing products you can’t get anywhere else,” said Rick Gomez, Target’s chief commercial officer. “Target is at our best when we’re creating access to joyful experiences, and that’s exactly what this represents — a new way for everyone to immerse themselves in Taylor’s concert and music, right in time for the holiday season.”
Swifties can make the most of Target’s holiday services, including Drive Up, Order Pickup, and same-day delivery, and can enjoy additional savings and perks by shopping with the Target Circle Card. With these new releases, Target is helping Swifties celebrate the holidays with exclusive keepsakes that capture Taylor’s magical tour experience.
If you haven’t read our review of The Tortured Poets Department: The Anthology, be sure to check it out HERE. We think it’s one of Taylor Swift’s best works to date, and we’re stoked to finally get it on vinyl! This album is a must-have for fans, and we’re thrilled Target is bringing this exclusive release just in time for the holidays.